Swachhagraha is inspired by one of the largest mass movements - 'Satyagraha' that changed the fate of the country. Satyagraha catalysed action, by winning over people's hearts through tremendous patience and perseverance, instilling in the Indian mind, dignity and self respect. It was a freedom movement of the people, by the people and for the people. Mahatma Gandhi, who conceptualized Satyagraha, was a staunch believer of the importance of sanitation and cleanliness of surroundings in day to day life. He once said, "If we do not keep our backyards clean our Swaraj will have a foul stench."
The project 'Swachhagraha' draws inspiration from the Satyagraha movement, to engage people and bring about change similar in scale to India's freedom movement where people get involved to take action for 'Creating a culture of cleanliness'.
The project takes inspiration from Swachh Bharat Abhiyan announced by the Honourable Prime Minister of India, Shri Narendra Modi. He has emphasized the importance of citizen's responsibility in sanitation. He says that it is not only the government's duty but every citizen's duty to keep our villages and cities clean.
Swachhagraha is about promoting civic consciousness amongst citizens through youth leaders.
Never doubt that a small group of thoughtful committed citizens can change the world. Indeed it is the only thing that ever has.Margaret Mead