Swachhagraha is inspired by one of the largest mass movements - 'Satyagraha' that changed the fate of the country. Satyagraha catalysed action, by winning over people's hearts through tremendous patience and perseverance, instilling in the Indian mind, dignity and self respect. It was a freedom movement of the people, by the people and for the people. Mahatma Gandhi, who conceptualized Satyagraha, was a staunch believer of the importance of sanitation and cleanliness of surroundings in day to day life. He once said, "If we do not keep our backyards clean our Swaraj will have a foul stench."